Men’s grooming firm Harry’s has launched a new brand platform to celebrate the added confidence that a good shave can bring to a man.
Created in partnership with London agency The Or, ‘Feel Good, Fellas’ is led by a tongue-in-cheek 45-second spot in which a businessman’s world is turned upside-down by his younger colleague’s satsuma-peeling skills.
The creative platform comes as part of a new long-term vision for Harry’s, which will look to become ‘the ultimate hype man to the everyday man’.
“In a world that’s dictating how men should be and what they should look like, Harry’s celebrate guys who carve their own path and make choices that work best for them,” Harry’s director of brand marketing, Ben Dancer said.
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“We’re proud to be partnering with The Or, who through our new creative brand platform have grasped this sentiment of championing inner confidence perfectly through simplistic everyday wins.”
Marking The Or’s first work for the US brand since securing its account in November, the ad will be rolled out across TV, radio and press alongside a series of PR activations over the coming months.
The Or executive creative director, Charlene Chandrasekaran added: “For our first campaign for Harry’s, we wanted to adopt the light-hearted nature of the brand to shine a light on the idea that a good shave is central to how you feel, not just how you look.”
“The confidence in peeling a satsuma in one, felt like the perfect way to depict the ‘Feel Good, Fellas’ message; a small everyday win that can leave a lasting impact.”
