Gambling website Foxy Bingo is celebrating this year’s Eurovision Song Contest with a series of comic online films that poke fun at what the competition is best known for – utter chaos.
With knowing nods to classic Eurovision tropes of the past such as Scandinavian metal, Eastern European Disco Aliens, and Folk Singing Grannies, the three films are a continuation of the ‘Boomfox’ creative platform.
The films are London agency Neverland’s latest work for the Entain-owned brand, which unveiled a refreshed creative platform in November last year.
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“I think the Singing Grannies may be unexpected the hit of the Summer!” Gala Bingo & Foxy Bingo head of brand, Sara Jolly said.
With media planning and buying carried out by the7stars, the campaign will run online and across social throughout this week ahead of the Contest’s live final on Saturday.
Neverland executive creative director, Noel Bunting added: “Neverland’s douze points go to Foxy Bingo”.



