Independent PR and digital agency The PHA Group has been appointed by beauty product destination Naturisimo for a PPC and paid social brief.

The agency will support online growth for Naturisimo’s UK website and also work to drive online success across Naturisimo’s collection of brands and products.

The beauty website’s mission is to highlight a more ‘value-driven and planet-conscious edit’ of beauty, makeup, skincare and well-being ranges.

“We were all stoked to meet and discuss how PHA and Naturisimo, the ultimate destination for consciously minded beauty lovers, can work together to drive the next phase growth,” The PHA Group director of digital David Schulhof said. “I can’t wait to work closely with the Naturisimo team and see great results from our integrated PPC and Paid Social strategy.”

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Users of Naturisimo and its ‘Naturally Conscious’ label system also benefit from Provenance – a tech solution that uses block-chain technology to verify sustainability claims.

Naturisimo managing director Alison Goulbourne added: “We’re super excited to start this new partnership with PHA; from the get go, the quality of conversation and guidance has been unparalleled, along with how well the team all clicked. I can’t wait to see the growth and efficiencies delivered for the brand!”