M&C Saatchi Talk has appointed Shelley Portet to the executive board in the new role of head of content and social.
The appointment marks an increased investment in the social space for M&C Saatchi Talk.
Reporting to the agency’s chief operating officer Ryan Woor, Portet is set to manage the company’s portfolio of existing social clients, as well as take M&C Saatchi Talk’s ‘Art of Conversation’ proposition to new clients.
“It’s an incredibly interesting time for the social and content space and the right time for us to invest,” Woor said.
“The offer is an obvious extension of service to our existing PR clients, brining synergies and consistent messaging. By making a hire of someone with Shelley’s calibre, we will continue to offer best in class social to existing clients and at the same time build on our portfolio of social only clients.”
Alongside her full-time role, Portet looks forward to engaging with the DE&I efforts at M&C Saatchi Group. The new head of content and social currently sits on the board of ENEI, (Employers Network for Equality and Inclusion), as a trustee. She has also worked as a mentor for women’s network AllBright, and The Girl’s Network.
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Portet believes that M&C Saatchi Talk as the “right agency” to help clients’ move their social media presence forward.
“Social is in a really interesting place right now,” she added. “We’ve done a 360 – going from community building at the start of social, to big trending moments, and now back into community. That’s why I was so drawn to M&C Saatchi Talk’s position as specialists in the art of conversation. Brands need to get back in touch with community conversations and finding an authentic way to connect with their consumers.”
During her recent tenure as managing partner at The Brooklyn Brothers, Portet was the global strategic lead for social campaigns across the agency’s leading clients including MINI, Jaguar Landrover, WaterWipes, YouTube and First Direct.
M&C Saatchi Talk head of growth Alex Michael concluded: “We know that social spaces are key to navigating, creating and leading the conversations that matter to so many. We’re really excited about Shelley joining us to supercharge our expertise in these evolving social spaces, and to drive even more seamless and integrated conversation-first work for our clients.”
