Mobile marketing consultancy ConsultMyApp has appointed Gordon Bowman as its new sales director.
Leading the agency’s business development strategy, Gordon will aim to expand ConsultMyApp’s existing client roster which includes the likes of O2 Priority, General Motors, Channel 4, and Holland & Barrett. He will also work on the expansion of the business into new markets and aim to take advantage of new opportunities in the ‘fast-evolving’ mobile app space.
The appointment comes as the company looks to drive new global business and add to its team based in offices across London and Germany.
Gordon has over ten years of experience in mobile app sales, having most recently worked as the sales manager and international client partner at Liftoff.
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“The mobile app market is consistently growing as more brands look to build consumer loyalty through their digital platforms,” Gordon said. “We’re seeing this growth across a number of sectors; from gaming and dating, to fintech and lifestyle.
“The decision to join ConsultMyApp was a no-brainer. The strength of the team and their experience across all mobile app verticals is industry-leading, which is reflected in CMA’s impressive list of existing clients.”
ConsultMyApp CEO Mike Rhodes added: “There aren’t many people with the level of global commercial go-to-market experience as Gordon, so it’s great to have him join the CMA team. He will be responsible for driving sales revenue and working with new and existing customers to accelerate CMA’s already fast-paced growth. Myself and the rest of the team are incredibly excited to be working alongside him.”
