Sook, the proptech innovator, has appointed Octopus Group as its strategic comms agency.

Octopus is being enlisted to help Sook shape its market positioning and generate awareness of its innovative model for using vacant prime retail space, helping it to its growth both in the UK and internationally.

Sook makes vacant retail space to hire for short-term activations, experiential events and living advertisements.

Its aim is to give businesses and brands space to connect and drive real-world engagement with audiences in an increasingly virtual world.

Octopus Group will work with Sook to construct a compelling external narrative, meanwhile helping it to develop high impact campaigns to reach retail marketers as well as advertising and PR agency experiential buyers.

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The firm will also aim to help Sook supercharge customer PR, executive profiling across earned and social media and engage with influencer communities around key client activations.

“We’re a very fast-moving brand on a mission to completely change the face of UK highstreets, and we need a partner that can support us on this journey,” Sook CMO Lauren Ridgway said.

We felt Octopus bought the perfect mix of creativity and agility that we need to achieve our brand and business goals.”

Sook has already won multiple awards for its innovative business model that breathes new life into high streets and has supported numerous household name brand including Uber, Jägermeister, Vodafone and TikTok.

Octopus Group head of PR Toby Brown added: “We’re at a critical point for high streets and Sook is showing landlords and councils a hugely compelling and exciting vision for the future.

“We’re stoked to be able to support Sook tell this story and play our part in shaping the thriving town centres of tomorrow.”