SEEN Connects and social-first creative agency Communicator have merged to create a London-based supercharged creative agency.

Communicator’s team have joined forces with Connects after two decades producing social-first content.

Moving into Connects’ new London Shoreditch office, the two teams are uniting their expertise to create a supercharged integrated creative agency.

Award-winning integrated influencer marketers, SEEN, now offers a new evolution of end-to-end social and influencer-led marketing for a diverse range of household name clients, including eBay, Panasonic, lululemon, Tropicana and Chicago Pizza Town.

Communicator’s goal has been to help global brands bring the joy back to social, after launching twenty years ago, offering end-to-end services from strategic consultancy through to content creation and platform management.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing campaigns sent straight to your inbox each morning

Its clients include Pepsico, Jack Daniels, Lavazza and BrewDog.

“I am thrilled that Connects has merged with Communicator,” says Sedge Beswick, CEO and founder of SEEN Connects. “Communicator’s team and clients are now folded into the Connects family,” SEEN Connects CEO and founder, Sedge Beswick said.

“As the two teams have gotten to know each other better, we’ve pooled our expertise to create a new and even more brilliant Connects, which continues to deliver innovative personality-led creative marketing.

“This merger makes sense for Connects as we continue to grow globally and operate within all aspects of social-first marketing, from paid to production, experiential to celebrity.”

Before setting up Connects and working with brands like Nike, eBay and Panasonic, Sedge helped to shape Red Bull and ASOS’ social and influencer strategies.

Sedge has set up a mentorship programme to support young people entering social marketing, which has helped over 50 people land jobs.