Purpose-driven creative agency Nuevo has been named by Ordnance Survey as its new brand strategy and creative partner, coinciding with the launch of a new advertising campaign.

The agency will now support Ordnance Survey with the rollout of its ‘See A Better Place’ campaign, set to be rolled out across video-on-demand.

With the launch of this latest promotional push, the mapping firm will be hoping to unify its brand and help deepen public understanding of its role.

“Ordnance Survey is a National Treasure and it’s been a real privilege to be able to work with such an iconic British brand to help to raise public, business and government understanding of their important work and unique expertise,” Nuevo founder, Jax Davey said.

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“Not only will we be working in partnership with the Ordnance Survey Brand Team but also helping other Business Units to optimise the positive effects of the brand campaign.”

Nuevo will also assist Ordnance Survey in reconnecting with prospective users by using multiple channels to drive perception change.

Ordnance Survey head of brand and digital platforms, Jon Sampson added: “Nuevo’s senior team know us well. We are a complex organisation; they understand our business culture and more importantly the power and potential that location data can contribute to the world’s economies, societies and environments.

“They brought our purpose and proposition to life using light as a striking visual metaphor – simply articulated through the idea that ‘OS sheds light on the world’.”