Our Lego Agency (OLA), the internal creative and strategic agency at the Lego Group, has hired Hazel Tracey as a creative director.
Tracey joins the group after spending seven years working as the creative lead of the social and digital team at Droga5 Dublin. They worked on global campaigns for brands including White Claw, Meta, LVMH, Heineken – as well as local Irish brands such as AIB (Allied Irish Banks) and Dublin Bus.
According to OLA, Tracey is a multidisciplinary creative and previous graduate of the Google RARE Leadership Academy.
Reporting to OLA senior vice president and global head Nic Taylor, Tracey will be based in Billund, Denmark, at the headquarters for the Lego Group.
Subscribe to Marketing Beat for FREE
Sign up here to get the latest marketing news sent straight to your inbox each morning
“Our mission is to inspire and develop the builders of tomorrow, something the LEGO Group has achieved for more than nine decades, and we’re building our team at OLA to ensure the decades to come are even more incredible,” Taylor told LBB Online. “We could not be more excited to welcome Hazel into our existing awesome Agency team, and can’t wait to have them help shape the bright future of one of the world’s most beloved brands.”
