Tech powered creative group Accenture has today named Zoe Eagle and Will Hodge as the new co-chiefs of Accenture Song, replacing the Saatchi & Saatchi-bound James Denton-Clark.
Eagle and Hodge will jointly lead the London-based team, which is comprised of former Karmarama and Creative Drive staff alongside digital marketing specialists from the wider Accenture Song group.
“Very few business problems can be solved alone today, so it’s exciting to get going and unleash the potential of all the brilliant people we have at Accenture Song on the biggest and most daunting challenges facing our clients. It feels like we’ve only just scratched the surface of what we’re going to achieve together,” Eagle said.
The fully integrated outfit will work across brand, digital engagement and activation, production studios and media. Its responsibilities will also include solving client problems and driving business growth through the delivery of innovative, culturally relevant ideas that can be deployed across all touchpoints.
Hodge added: “Zoe and I have been in the habit of working in partnership over the past three years. It’s a joy to work with someone who shares the same high level of ambition. The strength of belief in what we can achieve for our clients is stratospheric.
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“Accenture Song is a treasure trove of capabilities and divergent skillsets, which combined drive growth for clients. Together, we’re committed to developing a working culture that embraces the diversity of the humans who have these talents.”
Reporting into managing director Bill Scott, Eagle and Hodge will oversee every major client relationship, which includes among others; The Army, Confused.com, Honda, Lidl and Plusnet.
On the new appointments, Scott commented: “Zoe and Will have a proven close partnership which they’ve developed over the past three years, and in their new joint leadership roles, they will use their complementary skills to inspire and grow this great agency from strength to strength.
“Today’s businesses value inclusivity and collaboration because we know that no problem can be solved alone. This is collaborative style of leadership is in tune with that approach. They’re going to be a formidable partnership.”
