Brothers Festival Apple Cider is set to be the official cider of Glastonbury Festival this year.
The sponsorship marks the first time in 28 years that the brand was first served at the world-renowned festival.
This year Brothers Festival Apple Cider will be available at over 100 bars during the five-day event at Worthy Farm.
To celebrate the collaboration, Brothers has launched its ‘biggest-ever’ on-pack promotion, with over a million prizes up for grabs, including 10 pairs of tickets to the sold-out festival. The campaign hopes to drive excitement among music-lovers and will appear on the brand’s 500ml glass bottles of Festival Apple Cider, Toffee Apple Cider and Cherry Bakewell Cider, and on 10 x 440ml can multipacks of Festival Apple Cider.
“We are delighted to once more confirm Brothers Cider as our official cider partner, with the brand having served Festival-goers every year since 1995,” Glastonbury Festival creator Michael Eavis said. “Supporting local businesses and communities lies at the heart of what we do, and we’re proud to showcase some of the best our county has to offer.”
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The on-pack promotional campaign will also be supported by social media content and digital advertising in the run up to the festival.
Brothers Drinks Co head of marketing Nicola Randall added: “With this summer set to be an exceptionally busy season for music and performing arts, we are excited to return to Glastonbury and offer our fun flavour range to Festival-goers.
“Brothers Cider is all about bringing people together and creating memorable moments with delicious drinks, and we are going to make an even greater impact this year by giving consumers chances to win big with our best-ever selection of prizes, and stockists the chance to benefit from increased shopper demand for the promotional packs!”
