International non-profit WaterAid has named Elvis as its lead creative partner for the development of a new campaign platform to raise awareness of water, sanitation and hygiene issues in the East African nation of Malawi.

Elvis has been tasked with creating an attention-grabbing campaign identity and messaging for ‘Carrying Life: Motherhood and Water in Malawi’, a photographic exhibition running at More London Riverside until 14 April.

The South Bank exhibition was developed in collaboration with Water Aid partner the Wimbledon Foundation, which works with the charity to improve water and sanitation infrastructure for four health centres in Malawi’s Ntchisi District.

“We contacted Elvis having seen the “Illegal Blood Bank” initiative they created for LADbible. We were looking for an agency with experience in delivering powerful campaigns around important issues,” Water Aid senior communications manager, Holly Lister said.

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“We’re delighted to have partnered with them to develop a unique campaign platform for the Carrying Life exhibition and campaign. Globally, every two seconds a woman gives birth in a health centre without clean water, decent toilets and good hygiene so we hope together we can raise awareness of this important issue.”

This latest engagement aligns with Elvis’ values as a recently B-Corp-accredited business. Its ‘Better World’ strategy will see it strive to deliver against the core principles of equity, sustainability, community and kindness in all of its dealings.

Elvis CEO, Tanya Whitehouse added: “We’re really proud to be working with an amazing organisation like WaterAid, which is doing incredible work to make clean water, toilets and hygiene available to people around the world. It’s all part of our ongoing efforts to rebuild our agency around contributing to a better world.”