Heathrow Express, the rail link operating between Heathrow Airport and Paddington Station has launched a new out-of-home creative to show travellers how it can perfectly bookend their journeys.

Created in partnership with independent agency St Luke’s, the visually striking campaign aims to show travellers that using Heathrow Express is the ideal way to both start and end their airport trips.

‘Tracks’ will be led by a hero digital out-of-home activation located in the walkway between Terminals 2 and 3, measuring 3 x 19 metres long.

“With this creative we’re showing passengers the benefits of using Heathrow Express – and with the size and scale of the installation we’re sure it’ll turn a few heads! Heathrow Express commercial strategy lead, Mark Eastwood said.

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Visible to all Heathrow Express passengers, the creative will run throughout the summer period and is centred around the strapline: ‘Connecting London with the World.”

St Luke’s joint chief creative officer, Richard Denney added: “Heathrow Express is the fastest way to get travellers from London to their intended leisure or business destination, offering a seamless, stress-free journey from start to finish.

“By depicting the work on the walkway, as passengers are heading to and from their travels, we’re showing travellers just how easy and rewarding their travels can be when they choose Heathrow Express.”