Creative agency Elvis has bolstered its senior team with the appointment of a new creative director and two senior creatives following a record year for the firm in 2022, in which it won 100% of the pitches it participated in.

Elvis is now focusing on recruiting top talent for the year ahead and has brought in Grey’s Alexandru Vasile as creative director alongside Ogilvy pair Susie Nagel-Davies and Adam Ablo as senior creatives.

With 11 years’ industry experience, Vasile has spent time across both McCann and WPP groups picking up numerous awards in the process – including a Cannes Lions.

At Elvis, his responsibilities will include leading the creative department to build the agency’s creative output, with a focus on delivering best-in class work. He will report into executive creative director, Neale Horrigan.

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“As Elvis continues to grow, following our 100% pitch win rate in 2022, we are now focusing on hiring the industry’s best senior creative talent in order to ensure we’re delivering industry-defining, award-worthy creativity for our clients,” Horrigan said.

“Alex is a multi-award-winning creative with years of experience at agencies like Grey and McCann. As a writer he will complement me perfectly, and the two of us will work closely to further improve our creative product, focussing on the quality and craft of our work.

He continued: “Susie and Adam have a great reputation having previously worked at shops such as VCCP and the Leith Agency. Their above-the-line experience will help further bolster our offering in this space and help pave the way for a host of new opportunities.”

Vasile added: “Meeting Neale, Tanya and the rest of the team made me realise we all have the same goal: groundbreaking work. And when everyone holds the same vision, the sky is the limit. I’m excited to be here to help shape the creative environment.”