Creative agency VMLY&R has promoted Tom Moore to the newly-created role of head of commerce UK effective immediately, having previously worked as head of retail.
The position has been created to facilitate the development of the agency’s ‘connected brands’ agenda, which aims to help clients accelerate growth via brand and customer experiences.
“Over the last few years, Tom has brought drive, ambition and talent to deliver growth for our clients and the agency,” Joint CEO of VMLY&R UK & CEO VMLY&R Commerce UK, Michelle Whelan said.
“As a strategic leader, he brings broad connected experience across sectors and channels helping brands reimagine themselves in the context of Commerce. The new Tom and Marco partnership promises to electrify accelerated growth for our clients.”
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Moore will be placed across VMLY&R’s full portfolio as he looks to help brands find new growth opportunities through commerce by leveraging creativity, strategy and digital, working alongside executive creative director Marco Bezerra.
Moore added: “What an opportunity! Commerce is in the middle of revolution driven by a new generation of consumers shaping brands with unique purchasing behaviour.
“And, with awards now recognising the power of commerce, there’s no better time to help brands disrupt the commerce space and drive disproportionate gain.”
