Cinema advertising contractor Pearl & Dean has this week secured the right to deliver advertising across Curzon’s 17 theatres from July this year.
The new contract marks a ‘rekindling’ of the relationship between Pearl & Dean and the luxury cinema chain, with whom it last worked in 2015 before the contract was moved to DCM.
The deal will see Pearl & Dean manage advertising across all of Curzon’s 60 screens, with the potential for it to be expanded to other assets in the future.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“It’s fantastic to be reunited with Curzon, and we are excited to embark on this new chapter with them, celebrating and collaborating on the magic of cinema through luxury experiences,” Pearl & Dean CEO, Kathryn Jacob OBE said.
This latest win for the advertiser will see it gain a 22% share of admission from this summer, with this number only set to increase following the opening of Curzon’s new Chelsea venue in the coming months.
Curzon commercial director, Alex Sheldon added: “We look forward to working with Pearl & Dean. This great collaboration marries two iconic heritage brands with a rich history within cinema, especially as Pearl & Dean turns 70 this year and Curzon turns 90 in 2024.”
