The Botanist has this week unveiled a fully-integrated global marketing campaign to drive awareness of its flagship Islay Dry Gin.

Developed in partnership with creative agency Thirst, the campaign will run across a variety of global markets including the UK; USA, France, the Netherlands and Luxembourg, with further plans to launch in Australia and New Zealand.

‘Look Further’ celebrates the gin brand’s taste, provenance and purpose – anchored in its distinctly Scottish roots with breathtaking imagery of the Islay coast.

“We set out to convey the brand’s perpetually optimistic and progressive outlook through a richly rigorous messaging strategy and an art direction that entices discovery and rewards the senses,” Thirst creative director, Matt Burns said.

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“We wanted to connect the brand’s strategy to creative expression, which we defined as the three key cornerstones intrinsic to The Botanist – the exceptional gin, the idiosyncratic Islay provenance and community centric purpose – which informed a focused, yet flexible roadmap for the campaign execution at every touchpoint, in line with the brand priorities.

A suite of assets has been created to support the campaign, launching across TV, out-of-home, social media and online.

Bruichladdich Distillery global marketing director, Gareth Brown added: “The Botanist is a brand that has always looked further, it’s part of our brand DNA, and Thirst’s work on this campaign has brought that into sharper focus.

“There’s a story behind the brand that we wanted to bring to a new audience and using our iconic bottle as our jumping off point, we invite consumers to look further with us, by seeing the world through the eyes of The Botanist. This campaign, brought to life through this collaboration is unique to the brand and we’re excited to share it with the world.”