Formal wear retailer Moss Bros has selected SEO agency MediaVision to lead its organic search strategy following a successful three-month trial.
During this trial, the agency enabled Moss Bros to grow its organic traffic by 112% year-on-year, and has now been appointed to lead an ambitious growth strategy.
“From our short trial with MediaVision we quickly realised that they are the right partner for the next stage in our growth story. We know that there is a significant renaissance in demand for formal wear and MediaVision have shown that they can put us front and centre of that demand, driving customers to our channels!” Moss Bros head of brand and creative, Andrew Roscoe said.
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Alongside driving the retailer’s SEO, MediaVision will also be tasked with delivering content and digital PR to build up the firm’s organic performance.
MediaVision managing partner, Matthew Platts added: “In the current difficult trading conditions, prioritising investment in SEO can give brands a competitive advantage in a crowded marketplace.
“The results from our initial trial for Moss Bros speak for themselves, and we are confident that via our unique “technology plus people” approach to SEO will ensure that one of the UK’s best-known names in menswear will continue to thrive.”
