The Holocaust Memorial Day Trust has partnered with creative agency St. Luke’s to produce a poignant press and out-of-home remembrance campaign.

Launching tomorrow (27 January) to coincide with Holocaust Memorial Day, the campaign will encourage the public to commemorate not only the 6 million Jews who lost their lives in the Holocaust; but to remember all victims of the Nazi regime and those of the subsequent genocides in Cambodia, Rwanda, Bosnia and Darfur.

The campaign’s main aim is to highlight the lessons learned from these atrocities, and St. Luke’s powerful creative reminds us of the barbed wire fences that became synonymous with Nazi death camps.

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“The Holocaust Memorial Day Trust works tirelessly to remind and educate us all on the six million Jews murdered during the Holocaust and subsequent genocides around the world,” St. Luke’s joint chief creative officer, Richard Denney said.

“We hope our work and support will shine a light on this important charity so we may learn more about the cost of genocide throughout the world.”

Running across all issues of The Metro newspaper, assets will also be seen across high-impact digital out-of-home sites throughout in London, Coventry, Hull, and Liverpool.

St. Luke’s managing director, Ed Palmer added: “Holocaust Memorial Day is not just about honouring those who lost their lives in the Holocaust, it’s about learning lessons from the past, so we can help build a safer future. We hope our work can help provoke people to explore this important topic further.”