Steven Bartlett-backed creative agency Nuevo has appointed PR expert Chloe Franses to its board in a bid to support its mission to deliver ‘world-class creative while protecting the planet’.
Set up in 2020 by CEO Jax Davey, Nuevo looks to deliver world-class strategy and global productions with the least amount of impact on the planet, holding the strong belief that creativity should not kill the planet, acknowledging that the ‘climate crisis is a marketing problem too’.
Franses’ role on the board will reportedly be to bring strategic expertise and advice on further shaping the sustainability offering, bringing her network and boosting the profile of the agency.
“Purpose represents the foundations of Nuevo and we’re constantly striving to move the needle in the creative industry. Our ambition matches perfectly with Chloe’s vision, creativity and values and I’m so excited to see this partnership grow,” Nuevo CEO and founder Jax Davey said.
“Chloe’s whole career has been built on purpose and positive change – whilst also helping clients make a true difference in their chosen industry. She has been hugely influential for so many key figures and what they represent.”
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According to the agency, over the past 25 years Frances has worked with a vast range of environmental and social impact-led organisations, disruptors and foundations. She also is a trustee of the KOKO Foundation and co-chair for the PRCA Purpose Group.
Frances herself added: “The synergies between the important mission of Nuevo and my own business and experience were crystal clear. We all need to play our part and come together to ensure the future of our planet. I’m excited to join Nuevo on its journey to create a future of sustainable creative industries – it’s the perfect partnership!”
