Hygiene brand INEOS Hygienics has unveiled the ‘Go Humans Academy’ – a year-round digital content series that intends to support people to ‘live better, longer’.
Produced by integrated creative comms agency The Prophets, the whole-life programme brings together the latest in mental and physiological fitness, neurobiology, and emotional health thinking to aid Brits to ‘perform at their best’.
Divided into three month-long masterclasses all including elite athletes from across the globe, the first phase will look at mental and physical fitness and star the New Zealand All Blacks XV rugby team.
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“INEOS are experts in science and performance – and prioritising yourself is easier when the science is covered, meaning you can focus on the task at hand,” The Prophets co-founder, David Rogers, said.
“We’ve recruited an impressive team of INEOS athletes alongside supporting world-class talent to create the Go Humans Academy, where people can expect video coaching from elite athletes, experts and creatives across different aspects of life, in a way that’s engaging and truly beneficial to the viewer.”
Collaborating with education charity The 1851 Trust, a specially adapted version of the INEOS Go Humans Academy will also be created for teenage students, aged 11-14 years.
