British Gas has unveiled ‘Money Saving Engineers, a cross-platform campaign that highlights the ways in which the 7,500 UK-wide British Gas engineers can help customers save money and manage their household bills.

The campaign – produced by creative agency The&Partnership – also showcases the brand’s new ‘first of its kind’ free savings calculator which provides customers with a clear breakdown of how much money they could be saving and how.

The 30-second spot features real British Gas engineers who all depict the ways in which they work across the UK to not only keep homes warm and working, but to ‘propel the nation’ toward a more energy-efficient and cost-efficient future.

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Featuring the soundtrack Mr. Blue Sky by Electric Light Orchestra, the promotion hopes to inject some ‘much-needed optimism’ to help the nation start the year positively.

“Our expert engineers know the nation’s homes like no one else. They have the experience, skills and tech to help save our customers money which, right now, is more important than ever. Putting them at the front and centre of the work, and capturing their positive and proactive attitude, were priorities for us on this campaign,” British Gas marketing director Andy Freeman said.

The&Partnership executive creative director Toby Allen added: “Other brands have to invent money saving characters. British Gas has 7,500 real engineers helping people save money every day. We wanted to match their positive action with positive energy. Bright and bold visuals designed to stand out in the greyest of months.

“Money Saving Engineers aims to galvanise the public and commit to a sustained effort to bring down bills on a national scale. The engineers themselves embody British Gas’ proactive spirit and dedication to helping today and changing tomorrow.”