Newly-launched global financial brand Alvarium Tiedemann (AlTi), has selected London agency Saatchi & Saatchi to be its creative partner.
Despite having only launched last week on the Nasdaq stock exchange, AlTi is valued at approximately US$1.1 billion, with a combined US$60 billion in assets under advisement and over 450 employees globally.
Saatchi &Saatchi is AlTi’s first creative appointment, its inaugural work for the financial firm is set to be unveiled in New York’s iconic Times Square this week, with a digital-out-of-home activation celebrating AlTi’s ‘ringing in’ ceremony as it begins trading on the Nasdaq.
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“Saatchi & Saatchi were front of mind when it came to picking a creative partner. Behind the scenes, Saatchis have already been instrumental in helping us articulate our positioning, purpose and values,” AlTi chief marketing officer, Claire Verdirame said.
“It’s an exciting moment for AlTi and we are excited to have Saatchis on board as we go public and enter the next phase of our growth pipeline.”
The appointment continues a successful period for Saatchi & Saatchi, which recently secured business wins for Subway, Marriott, Churchill and Binance.
Saatchi & Saatchi chief strategy officer, Richard Huntington added: “We jumped at the chance to work with and shape an entirely new brand in the wealth and asset management category, given the rapidly changing nature of affluence and the real influence that they can have through the effective management of their wealth.”
