The Electoral Commission has unveiled a new public awareness campaign, highlighting the new requirement to show photographic ID at polling stations in England this year.
The change to the way people vote will come into force in May for the English local elections.
In the 60-second film, giant handwritten sticky notes are plastered across various buildings in England, reminding voters to bring ID to the polling station.
The adverts will feature on TV, radio, billboards and buses, on social feeds and website banners, and in local newspapers across the country.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
“May’s elections may seem a distant thought, but it is worth voters taking note of the changes now, and checking they have appropriate ID. That way, when polling day arrives, all they have to do is remember to bring it,” Electoral Commission director of communications, Craig Westwood, said.
“Those who don’t have an accepted form of ID will shortly be able to apply for free ID. We are working closely with local authorities and civil society organisations to support those less likely to have ID, so that nobody misses the opportunity to have their say.
“Our campaign aims to build awareness of the change amongst voters and remind them to bring ID on polling day. Those seeking more information on accepted forms of ID and the free ID should visit the Commission’s website for more information.”
