Live creative award show The Creative Shootout has today (12 January) unveiled Channel 4 as its official broadcast media partner.
As part of its collaboration with the event, the public broadcaster will provide a media inventory prize worth a minimum of £25,000 to this year’s winner, and has pledged to promote the ceremony across its media network.
Now its sixth year, the award offers agencies a brand new client alongside a £10,000 prize and £50,000 media spend with The Guardian newspaper.
The following agencies have been selected to take part in the live event on 26 January following an initial entry stage: Bottle, Grayling, Lewis, Mischief, Raw, Red, Frank, Stand and Stir.
With only four hours to work on a brief given to them by the Creative Shootout’s selected client, food poverty charity FoodCycle, the nine teams of four will only have an 8-minute slot in which to convince both the audience and the judges that their campaign idea is the best.
Subscribe to Marketing Beat for FREE
Sign up here to get the latest marketing news sent straight to your inbox each morning
“We have some amazing partners on board this year and having Channel 4 behind us will be a gamechanger for FoodCycle,” Creative Shootout founder, Johnny Pitt said.
“It takes the Shootout to another level and gives the finalist agencies real food for thought as they think about their creative response.”
Channel 4 head of sales (N&R) & business development, Ewan Douglas added: “Every year The Creative Shootout brings out the best of the creative industry to help benefit a worthy cause.
“We feel privileged to be a part of this year’s competition and hope our involvement will help further an already fantastic awareness piece for FoodCycle.”
