Global research and strategy consultancy B+A has named Bethany Cranfield as its new global head of growth as it targets increased revenue and greater international expansion.

In her new role, Cranfield will report into co-founder Ben Gallagher and will be placed across all client bases, including existing relationships with high-level clients such as Spotify, Clinique, Nike, Lego, Converse and Right to Dream.

“In 2023 I believe there will be huge opportunities to tap into a growing desire among audiences to support brands which reject the status quo and instead play their own game,” Cranfield commented.

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“B+A, with their progressive approach to research, strategy and workplace culture, is already delivering phenomenal success for clients and are perfectly positioned to make the most of these opportunities. What an amazing opportunity for me to join the team at this exciting moment.”

Cranfield will now be tasked with leading B+A’s growth department, which includes business development and brand/communications. She joins the firm from her previous role as director of business development at WPP global brand agency partner, Superunion North America.

B+A co-founder Ben Gallagher added: “We’re really pleased to have Bethany on board. Her proven experience in growth and business development are a real boost for us and it’s going to be exciting to see where this takes us with our clients.”