Independent agency Yonder Media has bolstered its senior leadership team with two new hires: Adam Boucid joining as audiovisual director and Chen Cui joining as planning director.
In his new role, Boucid will be responsible for leading audiovisual planning and buying across Yonder Media’s client list, whilst Cui will oversee a number of the agency’s key accounts including Alzheimer’s Research UK and Ornua Foods.
Having both joined from Publicis-owned Starcom, Boucid and Cui will report jointly into founder and managing director Ed Cox and chief startegy officer Louise Martell.
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“With the rapid evolution of the AV market set to continue in 2023, Adam is just who Yonder needs to ensure our clients get best-in-class modern AV thinking, alongside an entrepreneurial trading approach,” Cox said.
“His blend of traditional and digital means our business is ready to explore and exploit new, commercially advantageous opportunities for our clients.
“Chen is also a huge asset for Yonder, leading on some of our key accounts and bringing her brilliant analytical thinking and experience planning approach across a range of sectors to the table. We’re thrilled to welcome Chen and Adam to the team.”
