Comparethemarket has introduced a wombat to its cast of meerkats in its latest marketing campaign.

Produced by creative agency VCCP Blue, the new ad sees Aleksandr and Sergei pick Carl the wombat up from the airport – Aleksandr’s Australian nephew.

When Carl hands Sergei an ‘awesome gift’ – a poisonous frog – the meerkat is soon captured and detained by border control.

The price comparison website’s spot ends with the tagline: ‘Don’t wombat it, meerkat it’.

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“We all have those relatable wombat moments where we don’t get it right, despite our best intentions,” Comparethemarket marketing director Kristin Sonfield told Campaign Live.

“So we wanted to create ‘Don’t wombat it, meerkat it’ to show that’s OK, and that it’s what we do next that’s the main thing.The best way to make up for a bad decision, is to make a good one – to flip the switch and be more meerkat.

“Carl is a very welcome addition to the fold, and we can’t wait to see how his story develops and how long Sergei can put up with him.”