Digital content agency and media network Little Dot Studios has partnered with Parlophone Records to create original social content for breakout Eurovision star Sam Ryder.
Through its collaboration with the record label, Little Dot Studios will produce episodic YouTube shorts content titled ‘Sam Ryder’s 2022 Wrapped’.
Ryder himself rose to fame by posting short-form content on social media platform TikTok throughout the pandemic, with the series of ten 60-second shorts well-positioned to satiate those looking to engage with bite-size content.
“We formed the partnership with Little Dot Studios after the Tom Daley Superpowers episode with Sam Ryder – it was a no-brainer to get the team on board for Sam’s YouTube Shorts project. Each episode breaks down Sam’s incredible year – Little Dot Studios have told his story of 2022 perfectly,” Parlophone Records audience & engagement manager, Charlie Martin said.
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Featuring previously unseen archive footage alongside new personal reflections from Ryder in the run-up to his inaugural BBC New Year’s Eve show performance.
Little Dot Studios executive creative director, Tom Hemsley added: “We loved working with Sam earlier this year, he brought incredible energy as a guest in our Snap Original series ‘Secret Superpowers with Tom Daley’.
“It was great to be invited by Parlophone to develop and produce a new show of his own for YouTube shorts! Sam’s career was born in digital, his content has always been authentic and native for mobile – this was key for both Sam and Parlophone when it came to us working together on an original YouTube series.”
