Marketing tech firm Team ITG has today (14 December) announced the acquisition of customer experience agency Emerald Thinking Group, puchased from Red Brick Road for an undisclosed sum.

The deal will see Emerald’s leadership framework re-structured, with lead consultants, including data scientists, data planners, and cultural analysts joining Team ITG’s existing global 1,200-strong workforce.

“The Emerald team are the perfect addition to the ITG family, bringing expertise in human insights, data science and transformational strategies as we further bolster our capabilities for clients,” Team ITG CEO, Sue Mountford said.

“Our joint work with Wickes delivered award-winning programmes and this acquisition will allow both teams to continue working together under one brand.

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She continued: “We are excited to welcome Claire and the team to join us on the next stage of our journey, which will enable us to continue to deliver high impact, data-led transformation programmes and experiences for our clients around the globe.”

As part of the acquisition, Emerald’s director Claire Aldous will join Team ITG in the newly-created role of head of data & analytics.

She added: “This is a huge moment and an exciting opportunity for our team. ITG has long been a valued and trusted partner of our business, with its technology-led model perfectly complementing the sharp focus on human insight that sits at the heart of our approach. We’re excited to be joining such an incredible global company, bringing the very best in class data insights to brands.”