Omnichannel attention measurement company Amplified Intelligence has this week acquired attention verification firm Attentv Ads for an as yet undisclosed fee.
Specialising in in the tracking, analysis and verification of impression level data across mobile, web, and in-app environments, Attentv Ads’ extensive technological capabilities will serve to strengthen Amplified Intelligence’s existing services in the attention measurement sector.
“The complementary capabilities of both companies mean we’re a natural fit,” Amplified Intelligence CEO and founder, Karen Nelson-Field said.
“Working together means we can fast track our mission to revolutionise the way media is traded, while staying faithful to our values of true human data, rigour and innovation to deliver the best customer led tech in the market.”
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Attentv’s CEO, Jason Cooper and chief technology officer, Philip Harris will bring their combined expertise to Amplified Intelligence, with Cooper set to be based in Sydney and Harris in London.
Cooper added: “When we looked at all the attention vendors on the market, we quickly identified Amplified Intelligence, along with CEO Karen Nelson-Field, as the global leader in attention measurement.”
“AttentvAds also brings with it a track record of success in the digital measurement space – previously having a company acquired by Integral Ad Science (IAS).
“We truly believe the combination of our skill sets and technology will allow us to continue to create the most compelling, robust, and complete product offering in the attention measurement space.”
