Creative agency Little Dot Sport has partnered with David Beckham co-owned business Guild E-sports, beginning with immediate effect.

Little Dot’s remit for Guild E-sports will now cover channel management and vertical video production, with social media platform TikTok pinpointed as the primary medium for success.

“Working with Little Dot Sport is going to help take our vertical video content to the next level. We want to bring our fans closer to the action by creating original content which incorporates our Guild players, content creators, partners and of course, the Sky Guild Gaming Centre, and with Little Dot Sport’s expertise we’re sure we’ll deliver this,” Guild E-sports head of brand and campaigns, Ellen Topley said.

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By leveraging its extensive TikTok experience, Little Dot Studios will guide Guild E-sports’ strategy to build a culture of excellence around its brand and digital presence on the video sharing service.

Little Dot Sport director, Robbie Spargo added: “We’re really excited to be partnering with Guild Esports, our first ever Esports partner. We believe in forming long-term partnerships with our clients, complementing their in-house capabilities with our unique perspectives and expertise, allowing us to deliver their brand ambitions.

“However, for us, this partnership is also a step into an area we have long believed to be of vital importance to the entire sports ecosystem. We’re therefore doubly excited about the journey we are undertaking.”