Czech car manufacturer Skoda has today (1 December) unveiled a new CRM and social campaign which transforms its new ENYAQ Coupé iV vRS model into an interactive advent calendar.

Developed in partnership with customer engagement agency Havas CX, the ‘Calendar Car’ campaign will offer participants the chance to win daily prizes which range from roof boxes and bikes to exclusive event tickets.

“Our all-new ENYAQ Coupé iV vRS doesn’t just come with all the exciting features you’d expect from Skoda – like our largest ever panoramic glass roof, edgy good looks, lots of clever storage and a range of up to 323 miles – it now comes with lots of extra special festive surprises,” Skoda CRM manager, Lowri Woodcock said.

“But first, you’ll have to find them. Book a Live Tour of the car and take a good look – you could come away with much more than you think.”

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Tapping in to Skoda’s ‘Live Tour’ virtual showroom, the calendar culminates with a ‘Grand Prize’ on Christmas Eve – customers will also be given three chances to guess where a prize is hidden within the car during a guided tour.

Havas CX art director, Libby Clay added: “Who says an SUV can only have five doors – in Calendar Car, we’ve managed to cram in 24, each hiding a special festive treat.

“This is a fun campaign that’s bang on brand for Skoda, simultaneously highlighting its renowned smart storage and pioneering, one-on-one Live Tour functionality. Good luck everyone!”