Creative agency Nest Commerce has this week announced the launch of an in-house paid social creative service, Nest Studio.

Having already secured a roster of four direct-to-consumer brands, the new service will offer a different dimension to the agency’s established paid social offering, in the hopes of maximising client results.

“I’m excited to announce the full roll out of paid social creative production as a stand-alone service,” Nest Commerce CEO, Will Ashton said.

“What started as a way to make adjustments to our clients’ own creative to improve performance has now evolved to become a full business division.

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He continued: “Great creative combined with a structured approach to testing is now the best way to maximise performance and Nest is now able to effectively serve both these needs.

“The whole is greater than the sum of its parts. We are delighted to have secured a series of recognised names to amplify their performance through enhanced creative.”

The team of nine will be led by Lululemon’s former head of creative Ben Ryder, offering both full-scale productions and testing frameworks to drive future performance.