Diageo-owned vodka brand Smirnoff and British band Gorillaz have collaborated to livestream a cocktail masterclass together.

The ‘first of its kind experience’ will see virtual band member Murdoc Niccals interact live with fans ‘like never before’ through YouTube on 24 November 6pm GMT.

Murdoc will take viewers through a step-by-step guide of how to make his cocktail, the Vodka Murdini. Those who tune in will require a cocktail shaker, jigger beaker, ice, a Martini glass, vermouth, olive brine, pickles, and Smirnoff’s No. 21 vodka.

“Would you like to know the secret to my signature cocktail, the Vodka Murdini? Or maybe you just want to see me shaking one of those cocktail things while I spin inspiring yarns and solve all your problems?” Murdoc said.

“Then tune in to my live mixology masterclass with Smirnoff. Not into cocktails or top-draw banter? Just sit back and behold my dazzling new tuxedo.”

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A Q&A will also be offered to fans after the masterclass.

Smirnoff GB head Mark Jarman added: “When we blend our creativity with our partners, we create innovative and disruptive new experiences for audiences to enjoy.

“Gorillaz are entertainment originators and real pioneers. This masterclass is a true testament to the endless possibilities that arise from embracing the true power of originality.”

The limited edition Smirnoff x Gorillaz No. 21 vodka bottle reportedly sold out in under 24 hours when it launched in last month.

The news comes weeks after Glen’s Vodka refreshed its brand identity in a bid to ‘pave the way’ for growth into new markets.

Daniel Craig also recently starred in a Belvedere ad spot directed by Academy award-winning filmmaker Taika Waititi.