Creative agency House 337 is today (22 November) launching a Native Social & Content service in order to help brands forge better contextual connections with their customers.

Drawing upon the agency’s breadth of expertise, the new service will offer clients editorially led social campaigns and content partnerships alongside digital advertising, brand-funded programming and influencer and creator marketing.

During a social-first process, brand campaigns will be produced by an in-house team, filmed and posted all within the same day. Designed to work with established brands as well as smaller challenger firms, clients already include Warner Bros, White Claw, lE.ON and Tesco F&F.

The service will be led by House 337 executive director, Matthew Harrington, who commented: “We’ve had an incredibly successful first year tapping into a very specific requirement from clients for social-first ideation and production, and we are looking forward to developing these achievements as Native Social & Content.

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“We are building a unique team of social media influencers, creators and writers who can offer brands a full service when it comes to authentic and powerful editorially led social campaigns and content.”

House 337 CEO Phil Fearnley added: “House 337 is proud to offer clients a full range of marketing services and Native Social & Content is another piece in the jigsaw of our fully integrated offering.

“Clients can be assured that we have got everything covered to service all their needs, from TV advertising, customer experience design, digital marketing and now social media and content.”

He continued: “Matthew has shown that there is huge demand for social-first content created by influencers and content creators, with a healthy dollop of ad agency thinking and strategy included. I have no doubt that under his leadership, Native Social & Content will go from strength to strength.”