Harman International has appointed Havas Group as its global agency of record across all its brands and territories.
The partnership will cover integrated marketing solutions across Harman’s businesses and brands including JBL, Harman Kardon, AKG and Mark Levinson.
Havas Group intends to offer fully integrated solutions that cover brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing.
The pitch for the account, described as ‘highly competitive’, ran from July this year and involved competition from ‘every major holding company’.
While Havas aims to deliver end-to-end production services and a data-led experience, the group’s mandate will also include an initiative to bring the JBL brand to the ‘next level of consumer activation’.
Subscribe to Marketing Beat for FREE
Sign up here to get the latest marketing news sent straight to your inbox each morning
“Harman’s marketing team is strengthening our operational model and building upon the foundational principles of insights, automation, integration, measurement, and accountability that will unlock exponential business growth,” Harman International vice president of brand strategy and consumer insights, John Livanos, said.
“Havas will be a central partner in this growth journey. We’re excited to build the solutions we need together and know that Havas are as invested in our success as we are.”
The agency group will work across regional hubs for the Americas, Europe, and Asia as well as through dedicated teams in key markets.
Havas Group chairman and CEO, Yannick Bollore, added; “We’re thrilled to start this new and exciting partnership with HARMAN. At Havas, we combine agility and global reach, making us a brilliant option for a growth business like HARMAN with huge ambition. It’s our collaborative spirit brought to life and a great opportunity for us to deliver meaningful growth together.”
The news comes a day after creative agency Havas London partnered with skin protection brand LifeJacket and cancer charity Melanoma UK to launch a new campaign to drive greater awareness of ‘skyrocketing’ skin cancer rates among British men.
Capitalising on the ongoing FIFA World Cup in Qatar, a tongue-in-cheek out-of-home activation was created, parodying Wayne Rooney’s iconic 2006 poster.
