Accenture Song-owned Droga5 London has secured Philips Domestic Appliances’ global advertising account following a competitive pitch process.

The creative agency has been appointed on a three-year contract covering all of Philips’ kitchen, coffee, air, garment and floor care ranges across more than 100 markets.

Droga5 London will now be responsible for Philips Domestic Appliances’ campaign and communications strategies, visual identity, creative development, and the execution of global brand and product campaigns.

“Droga5 impressed us with its consumer-centric vision and ability to shift consumer behaviour,” Philips Domestic Appliances brand, creation & planning lead, Trix van der Vleuten said.

“A strong, talented team with digital first thinking at the forefront of its strategy and creative. Droga5 will play a major role in bringing our purpose of turning houses into homes to life across the globe.

She continued: “I am confident that with this new partner, we will take the next step in our journey to evolve Philips Domestic Appliances global marketing capabilities and reshape the way we engage with consumers.”

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing campaigns sent straight to your inbox each morning

Philips Domestic Appliances will now form a pillar account within Droga5 London’s global roster, which already includes Amazon, Barclaycard, Coca-Cola and Paddy Power.

Droga5 London head of strategy, Damien LeCastrec added: “Home will always be home, but the last couple of years have reminded us that a good home life influences our whole life.

“That’s why when a brand like Philips Domestic Appliances excels at helping people in their homes, they end up doing so much more. And when you meet clients who care as much about the work as the people behind it, you know that you’re onto something special.”