British gifting retailer Biscuiteers has this week launched its first-ever TV advertising campaign as it aims to showcase the creativity and talent of its in-house team.
Produced by Biscuiteer’s own creative team in collaboration with London-based Mother Studio, which handled animation and editing, the 30-second TV spot will run from 7th – 20th November as the brand looks to build festive anticipation and increase public awareness.
The Nutcracker-inspired film showcases the brand’s entirely hand-iced festive collection, the ‘Nutcracker Biscuit Ballet’ – produced solely using stop-motion animation and real hand-crafted biscuits.
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“We have always been aware of the power of TV not least for the way in which you can so effectively target your audience,” Biscuiteers founder, Harriet Hastings said.
“It’s become a tried and tested medium for the gifting industry, and with digital media becoming increasingly more expensive, it felt like the right route for us.
She continued: “We are hugely excited to launch The Nutcracker Biscuit Ballet which truly reflects the personality of the brand, and I’m enormously proud of the creativity and talent of our in-house team. We hope this campaign will bring festive joy to TV screens in the coming weeks.”
All the biscuit seen in the clip were hand-made by senior biscuit designer, Lucy Simmons, whilst the film itself was directed by creative content producer, Shabira Dowley.
