Ogilvy UK have been appointed as McCarthy Stone’s first full-service experience agency in a bid to help the brand focus on tech, data and strategy.
After winning a competitive pitch run by Oystercatchers, Ogilvy will now tackle the brief of supporting McCarthy Stone’s CRM and customer journey.
The creative agency’s goal is to maximise the data available, leverage the existing martech and transform conversion rates along the customer journey.
Hailed as the UK’s leading developer and manager of retirement communities, McCarthy Stone intends to create ‘aspirational’ retirement living and manages nearly 500 retirement communities across the UK. It also supports over 20,000 older people around the country and provides a range of property maintenance, care and support services.
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“We are proud that we make a phenomenal difference to the lives of our customers and the communities in which they live,” McCarthy Stone marketing director, Alastair Pegg, said.
“This is the first time McCarthy Stone have appointed an agency to drive CRM – we are very excited to be working together with Ogilvy UK.”
Ogilvy Experience EMEA CEO Clare Lawson added: “Nurturing customer relationships drives outstanding business results. Retirement effects the majority of our population and is a huge growth industry.
“We’re delighted to be appointed by McCarthy Stone, we are looking to improve the customer experience through the journey and to bring their experience to bear. It’s a great brief that will harness the best of our strategy, data and martech expertise.”
