Athletic fashion firm JD Sports has today launched ‘King of the Game’, its 2022 Christmas campaign which celebrates the best of British youth talent.
Featured in the new clip are a range of international superstars including former world heavyweight boxing champion Anthony Joshua alongside Premier League football stars Thiago Silva, Virgil Van Dijk and Trent Alexander-Arnold.
Celebrating what it calls the ultimate ‘teenage hangout’, the arcade-ad sees the star-studded cast battle it out across a variety of iconic arcade staples, with YouTube stars KSI and Tobi Brown also making an appearance.
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Alongside the TVC, JD sports will be rolling out arcade activations in shopping centres throughout the UK in the run-up to Christmas with locations such as Newcastle, London, the West Midlands, and Manchester already confirmed.
“JD has always been at the forefront of progressing youth culture. As the number one destination for sports fashion, we’re excited to unveil ‘King of the Game’ this Christmas,” JD Sports global group marketing director, Nadia Kokni said.
“This year’s cast list demonstrates that JD takes pride in spotlighting and supporting talent that are pushing boundaries and hustling to be at the top of their game. The campaign brings to life the power of competition in a fun and festive way that everyone can relate to, reinforcing JD’s position as undisputed at Christmas.”
