British clothing brand Barbour is celebrating what it calls ‘One of a Kind-ness’ with its 2022 Christmas ad featuring none other than Paddington bear.
The moving animated short sees Paddington gift his grumpy and misunderstood neighbour, Mr. Curry with a ‘re-loved’ Barbour jacket, promoting the company’s sustainable credentials.
As part of its environmentally-friendly ‘Re-Loved’ pledge, Barbour will clean, re-wax and repair old jackets before re-selling them.
A special edition Paddington-themed jacket will also be released to celebrate this year’s clip, with a unique lining taken from an image within the film.
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“We are delighted to feature Paddington in our Christmas film,” Barbour group marketing director and managing director USA, Paul Wilkinson said.
“Extending the life of our garments has been at the heart of our brand for over 100 years and through Barbour Re-Loved, a key focus of our Wax for Life initiative, we have been able to demonstrate in a humorous and sentimental way, the importance of upcycling and how much a thoughtful and unique present can mean particularly at Christmas time.”
The Copyrights Group senior vice-president UK, Rachel Clarke added: “Copyrights are absolutely delighted to be partnering with Barbour for a second Christmas campaign with Paddington full of kindness, humour and fun, just like the bear himself.”
