High street optician Specsavers has launched a new audiology campaign aimed at tackling stigma and wider misconceptions around hearing loss.
Drawing on insight that hearing is as individual as vision, the campaign will inform consumers that needing a hearing aid isn’t necessarily associated with deafness.
Created by the optician’s in-house ‘The Agency’, the campaign will run through to the end of November and highlights the quality services that Specsaver’s audiologists can provide – helping people rediscover sounds that they have lost.
The omnichannel campaign will run across press, out-of-home and digital, with the OOH element centred around the ‘Lost’ and ‘Found’ posters style as the brand looks to diversify its advertising output, away from the traditional ‘Should’ve…’ theme.
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“Our brief was to convey Specsavers’ expertise within audiology, and to do that we used relevant consumer insight to deliver impactful creatives,” Specsavers marketing services director, Vicky Clarke said.
“This is our first audiology campaign that has really demonstrated our superior understanding of the category, which is all about customer respect.”
The Agency creative director, Richard James added: “We don’t just do sight gags. We produce impactful work that makes a different to people around the world.
“The variety of work that comes through The Agency at Specsavers is incredibly stimulating and challenging for our teams, and we are fortunate to work with very forward-thinking clients and media teams that enable us to be innovative with our work.”
