Luxury beauty brand Code8 has launched ‘The London Edit’, a new campaign celebrating the brand’s birthplace featuring British model and TV personality, Alexa Chung.
Through this latest campaign, Code8 will be hoping to build upon its existing brand philosophy of creating what it calls an ‘effortless yet beautifully polished aesthetic’ through a carefully selected range of make-up essentials.
Code8’s partnership with current global brand ambassador Alexa Chung will enable it to showcase its ‘ongoing commitment’ to offer a simplified take on the often excessive make-up world.
Spearheaded by a playful hero film that showcases Chung’s personal beauty routine, the clip creates a premium narrative to reflect the brand’s ‘confident and stylish nature’.
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“Alexa is the effortless and dynamic contemporary muse that perfectly matches Code8’s beauty ethos, where makeup and one’s self should not be defined by any one “code” and aspiring to reach your infinite potential is embraced,” Code8 co-founders, Sophia Chikovani and Nadine Ayache said.
“Alexa captures the essence of what it means to be a Code8 woman in this spirited and elevated campaign, and we are proud to have her as part of the Code8 family.”
Chung herself added: “Code8’s values align with mine in terms of an approach to beauty. I feel a bit overwhelmed by products a lot of the time.”
“Makeup for me is about accentuating and enhancing your features rather than masking or reinventing them. (CODE8) – it’s serious makeup for people who don’t take makeup too seriously.”
