London agency BBH is expanding its award-winning Black Sheep Studios into a full-service production company, enabling it to build its own client roster independently of its parent agency.

Black Sheep will however continue to operate as part of the BBH framework and take on its clients, but with a new direct-to-brand philosophy across content, design and music supervision.

Following the expansion, Andy Cooke joins as head of design alongside Sophie FitzGerald, who joins as executive producer, forming a leadership team which also consists of creative director Rory Forrest.

Black Sheep Studios will be led by BBH chief production officer, Stephen Ledger-Lomas.

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“Our mission at BBH is to create beautifully crafted work that has a positive impact on our clients, culture and industry,” Ledger-Lomas said.

“Black Sheep Studios is BBH’s production-first offering, enabling us to bring world-class production thinking and talent upstream for the right type of brief. We are also proudly rosterless which gives us the ability to ensure we bring difference to the forefront of our creative collaborations.”

Commenting on his appointment, Cooke added: “BBH is at an inflection point right now, with huge momentum behind the creative output and an opportunity to elevate the role of design within the organisation.

“The opportunity to lead this output with the London team is something I couldn’t ignore and as I step into the company with a background sans any traditional advertising agencies on my CV, I’m looking forward to bringing an untraditional perspective of what it could all look, feel, sound, smell and taste like.”