Regional private hire platform Veezu has this week revealed a new brand identity, with the creative process handled by customer experience agency, Initials CX.

Through this rebrand, Veezu will hope to further differentiate itself in what is a considerably crowded marketplace, with Initials CX’s primary remit being to drive bookings and app downloads.

Positioning itself as a hyper-local community partner, Veezu will look to communicate more effectively the positive role it can play by delivering rides to those truly in need of them.

Veezu already offers a range of community support services, such as providing university students with a safe ride home at night, with a ‘pay-later’ option, providing transport to NHS patients and working with local authorities to transport children and vulnerable adults.

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“Initials CX has paved the way to firmly put Veezu on the map,” Veezu head of marketing, Barry Jenkins said.

“The team has consistently delivered, from setting out the brand strategy to planning the name-change transition and creating a distinctive visual style. We’re only just getting started, yet the entire rebranding journey so far has been incredible.”

Initials CX group account director, Julie Sexton added: “It has been so refreshing to work with the team at Veezu. It is a business that puts the community at the very heart of what it does.”