Multinational marketing agency Wunderman Thompson has this week partnered with Microsoft for the launch of an inclusive toolkit to help those coping with dyslexia.
Released in conjunction with Dyslexia Awareness Week, which began on Monday (3 October), the toolkit has been designed to empower dyslexic people to reach their full potential using inclusive technology.
With estimates suggesting that around a fifth of the UK population suffers from dyslexia, the US tech firm’s toolkit has been designed to give them bespoke learning support through a dedicated microsite and workshop.
This inclusive toolkit will give dyslexic people the best possible environment to become better acquainted with a range of key tools such as Immersive Reader, Dictate, PowerPoint Designer, Quicker Starter and Office Lens.
“Dyslexia is a mainstream accessibility need, and these Microsoft tools could make all the difference to people’s everyday lives, empowering them and changing the perceptions of those who are neurodiverse, helping them focus on their strengths,” Microsoft Consumer Channel Sales Director for UK & Ireland, Kelly Monday said.
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“As a proud dyslexic myself, I wish I’d had the opportunity to embrace this technology and had access to what’s available today, I struggled at school, lost confidence and had to build a number of coping strategies that would mask my Dyslexia. ‘Covering’ was exhausting.
She continued: “Through these workshops, I have seen first-hand the positive impact these tools have, giving kids confidence and creating awareness and helping others with dyslexia has been my main objective. I’m immensely proud of what we’ve been able to achieve through our ongoing work with Wunderman Thompson since 2019.”
Wunderman Thomspon creative director, San Sharma added: “Be You’ is all about empowering people to excel, whatever their learning ability.
“It’s an immense privilege to work on a campaign like this that genuinely helps people – and with people that have the lived experience to deliver creative that really resonates.”
