Sports-focused radio station Talksport has kicked off a new campaign to raise awareness around its broadcasting rights to over 450 live commentaries across the upcoming football season.
Created by News UK’s in-house agency Pulse Creative (a joint-venture between The&Partnership, mSix&Partners and Wunderman Thompson), the campaign is spearheaded by a playful, 40-second spot featuring Talksport Breakfast Show host Laura Woods ‘performing’ a series of increasingly acrobatic 450 keepie-uppies.
Also featured in the star-studded clip are Woods’ Talksport colleagues Ally McCoist, Andy Goldstein, Darren Bent and Alan Brazil.
Running until mid-November, the campaign will be pushed out across press, social media and TV.
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“This season we’ve got more live football on the radio than anyone else, and have invested in our football rights across the Premier League and beyond, including the first ever Winter World Cup,” Talksport head of marketing, Will Martin said.
“At Talksport, we’re Powered by Fans with the best presenters in the business, and this ad aims to get across that message, whilst highlighting our unrivalled football coverage. This season, fans should be in no doubt who they need to turn to for the best live radio commentaries: Talksport.”
Pulse executive creative director, Russell Ramsey added: “We felt that the best way to celebrate 450 live games on talkSPORT was to turn the spotlight towards the station’s charismatic, fun-loving broadcast talent.”
