DDB Europe, part of the Omnicom Media Group, has today (4 October) launched a new fashion innovation agency, DDB Fresh.
With sustainability at the heart of its operations, the new agency’s remit will be focused on the creation of specialist products and campaigns geared towards having a positive environmental impact.
At the core of the new agency’s strategy is the belief that all brands have the ability to affect positive, cultural and behavioural change in light of the growing issues caused by climate change.
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Set to be based in Prague and led by DDB Prague’s executive group chairman, Darko Silajdžić, DDB Fresh is already in the early stages of development on a number of projects with major global brands.
“Our shared passion for innovation and fashion is what gave birth to the new unexpected agency model that is DDB Fresh,” Silajdžić said.
“Turning brands into cultural icons while nurturing a sustainable world is our purpose and we are beyond excited that the journey has begun.”
