London agency Adam&EveDDB has unveiled a new brand identity for US streaming service Starzplay, which is now known as Lionsgate+.

Having secured the Starzplay account earlier this year following a competitive pitch process, Adam&EveDDB has been tasked with relaunching the service across Europe and Latin America.

https://www.youtube.com/watch?v=tlKxXRmpMHU&ab_channel=LIONSGATE%2BUnitedKingdom

Spearheaded by a one-minute spot, a new integrated campaign has been launched to promote the rebrand, with film, DOOH, digital and audio assets produced.

Aiming to showcase the variety of hit shows available on the platform, such as ‘The Great’ and ‘Outlander’, the campaign will run across TV, broadcaster video-on-demand, digital film and display, social, out-of-home and direct mail in the UK, Mexico, Brazil, Spain, France and Germany.

To receive more marketing news just like this subscribe to our FREE daily newsletter

“We wanted to take the opportunity to make advertising as entertaining as our content on Lionsgate+. adam&eveDDB embraced this brief and made it into something truly powerful with their insights into what drives consumers in this market, and we’re excited to get the message out there,” Starz senior vice-president of international marketing, Linnea Hemenez said.

Adam&EveDDB creative director, Mark Shanley added: “We wanted to make advertising that’s as good as the movies and shows available on Lionsgate+.

“So we turned the camera around, away from the TV screens and onto the viewers, bringing to life their emotional reactions in a visceral way that is as bold, rich and provocative as the content on Lionsgate+.”